ECA Shareholders Executive Board reviews club licensing and commercial platform updates

Euroleague Commercial Assets Executive Board members met remotely on Tuesday, November 10, to hold key discussions on the future.

Euroleague Basketball (EB) President & CEO Jordi Bertomeu opened the meeting by providing the clubs with information on the progress and upcoming steps of the strategic roadmap that was defined in December 2019, based on two different pillars:

Increase penetration in strategic markets, namely France and Germany, where awareness, interest and business levels have shown significant growth in recent years, including assigning an associate wild card for two seasons (until June 2021) to LDLC ASVEL Villeurbanne and FC Bayern Munich, respectively. The ECA Board will define the conditions for both clubs to be assigned with a long-term license by June 2021, increasing the total number of long-term licenses from 11 to 13.
Increasing the stability of the League through increasing the number of long-term licensed clubs. The clubs analyzed the different alternatives, priorities and criteria for the allocation of such licenses, including initiating conversations with ALBA Berlin regarding an associate wild card for two seasons.

The meeting continued with EB executives providing clubs with a top-line view on the work conducted in recent months together with Deloitte’s Sports Business Group, a five-year commercial strategy that sets the overarching objectives of the EuroLeague and its clubs for the future. Clubs were also presented with additional strategies on specific verticals such as brand, go-to-market and digital.

As part of the digital strategy, ECA Board members approved creating a company that will drive all current and future innovation projects inside the League, effective immediately.

Members also reviewed progress on improvement of the EB ecosystem, focusing on the latest work with the EuroLeague Players Association with a view to reaching a European Framework Agreement.